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These are some recent samples of the types of articles I write for business magazines. Contact me if you'd like to receive the entire article.

 

 
 

Small Biz
Business Plan Tactics

Be among the successful business owners who take the time to plan their path to success.
To see the article in its entirety, go to www.comcastlessonslearned.com.

 
       
 

Bloomburg BusinessWeek
Partnering for Profit
"The right alliances can take your business to the next level"

Small businesses willing to join forces with other companies are likely to experience improvements in both profits and productivity if they approach partnerships properly. Instead of fighting the competition, smart businesses are partnering with complementary ventures to pursue larger jobs, share referrals and swap industry news. The result? More work for all.
(Click here to read this article.)

 
       
  Entrepreneur
Foreign Bodies

Your employee asks for some time off for a trip to India. But she’s not going to tour the Taj Mahal. She’s going for a knee replacement, because the surgery would cost too much through your company health plan.
(Contact me for the complete article)
 
       
  Entrepreneur eBay Startup Guide
Can You Repeat That?
Hone your customer satisfaction skills and you’ll bring in a ton of repeat business.


Marketing experts have said for years that there are really only three ways to grow a business: Attract new customers, sell higher-priced items to existing customers, or sell more frequently to existing customers.
(Contact me for the complete article)
 
       
 

MyBusiness

Q: Should I call into work while on vacation?
A: “No business owner can go away and not think about [their company],” says Dave Ratner, chief instigating officer and owner of four retail pet stores, named Dave’s Soda and Pet City, in the Springfield, Mass. area. But that doesn’t mean you have to check in constantly.

(Contact me for the complete article)

 
       
 

Black Enterprise
Games People Play
Imagery Media combines its creative skills with flash animation to entertain and train


Imagery Media hit the big time in 2003, when Clear Channel Radio hired the interactive animation studio to create an online video game to promote top New York City radio station Z100 and its lead DJ, Romeo. More than two years later, the game, Romeo on the Run, is still getting 1 million hits a month from listeners who head to the station’s Website for entertainment. “It’s a commercial that will go on forever,” explains Justin Kennedy, Imagery Media’s director.
(Contact me for the complete article)

 
       
 

Fuel
OneonOne with Jerry Noonan

Jerry Noonan, managing partner of the North American consumer practice for executive search firm Spencer Stuart, is helping companies overhaul their marketing departments. After years of hearing that “the customer is always right,” it appears that corporations are finally starting to believe their own message.
(Contact me for the complete article)

 
       
 

Deliver
One-to-One: Getting Past B2B Gatekeepers
Strategies for gaining access to senior execs


Gatekeepers are very different today,” says Cyndi Greenglass. Where secretaries and assistants formerly controlled access to senior executives, now “rarely is a gatekeeper a person. More often it’s an email filter or voice mail.
(Contact me for the complete article)

 
       
 

Units

Housing for All
For Corcoran Jennison Companies, the key to a 96% occupancy rate at its mixed-income communities is to not define residents by earning power.

(Contact me for the complete article)

 
       
 

Beauty Store Business
SoftSheen-Carson
This multicultural haircare-brands powerhouse continues to break new ground with innovative products and marketing.

When your brands control an estimated 20% of the market for multi-cultural hair products, it could be easy to rest on your laurels. But SoftSheen-Carson's general manager, Angela Guy, is far from satisfied with 20%. (Contact me for the complete article)

 
       
 

Business Vision®
Take Charge
Used wisely, your credit card can be a valuable business tool for managing cash flow and safeguarding purchases.


How many times have you pulled out your credit card to pay for business-related goods in the past few days or weeks? If you're like many entrepreneurs, your cards have become an essential part of your day-to-day operations. But while you swipte away, you might be missing out on some essential benefits.
(Contact me for the complete article)

 

 

 


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